Welcome to the Underground.
Find Holiday Deals. Support Black Business.
Black buying power in the U.S. is projected to reach $1.8 trillion by 2024, representing around 9% of the total U.S. buying power.
During the holiday season, Black consumers are especially active, with nearly 30% of all consumer spending occurring in the final months of the year.
Join The Movement
Become a member to be listed on our black business directory just in time for the holidays. Also receive templates for every component of your marketing, insights into your industry and how to get more traffic, engagement, and sales!
Most importantly, be a major piece to a paradigm shift as we work together to keep our black dollars in our community!
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Community Impact Through Mentorship & Apprenticeship
We’re more than just a business platform; we’re a movement dedicated to empowering Black entrepreneurs and strengthening our community through mentorship and apprenticeship. By investing in hands-on learning and guiding the next generation, we create lasting community impact—connecting people to their heritage, fostering entrepreneurship, and building a self-sustaining network of Black-owned businesses. Together, we’re cultivating a foundation that supports personal growth, economic empowerment, and cultural resilience.
